Practice-Oriented Research.An Epistemological-Methodological Model for Audiovisual Production Research in Convergence

Abstract

This article establishes the Practice-Oriented Research (IOpP) model within the Practice as Research (PaR) / Practice based Research, I+C paradigm, addressing the challenges of audiovisual production amidst triple digital, social, and cultural convergence. The model proposes a stable double articulation: design as an epistemological compass and development as a iterative cyclic-web. By employing tools such as critical genealogy and sensory ethnography, IOpP aims to transform the practitioner's tacit knowledge into operative and explicit knowledge. The process is structured into four interdependent phases: design, production, documentation, and exegesis, the latter being defined as a controlled externalization technology. Epistemologically, the model dissolves the subject/object dichotomy using the Möbius strip metaphor, positioning the researcher-practitioner as the core of situated knowledge production. The article concludes by highlighting the strategic relevance of IOpP for the work conducted at Cen3 (UNTREF), facilitating the transfer of findings between technical experimentation and the academic sphere.